Wondering how to publicize your business’ products and/or services on the air? Consider Underwriting. You can air announcements on Raven Radio! Governmental agencies and 501 (c) (3) non-profits can also air announcements on KCAW.
Underwriting is a way to broadly share information about your business, like advertising but without comparative language, calls to action, and so on. It’s also a way for your business or organization to gain community-wide recognition for your support of KCAW’s mission.
What is an underwriting announcement? For-profit businesses can air up to 15 second announcements and non-profits can air 30 second announcements. Underwriting announcements may
- Identify facilities, services, and products (no more than four)
- Describe your mission
- Inform the public of events you sponsor
- Include a pre-existing slogan, as long as it’s not overtly promotional
- Include a website, phone number, and street address for your business.
Our program sponsors, or “Underwriters,” provide important funding for all of the great radio you listen to every day on Raven Radio. When you hear messages of support by a local merchant while listening to Raven Radio, please tell them how much you appreciate it!
Web site sponsorship is also available on kcaw.org. Your business or organization can be featured on our homepage through web tiles or on our popular Community Calendar page as a banner.
Please contact us at (907) 747-5877 or development@kcaw.org to discuss options that work for you.
