In Japan, marketers spawn new strategies to sell herring eggs
Herring season wrapped up earlier this spring in Sitka Sound with the largest commercial harvest in the history of the sac roe fishery. Herring management nevertheless continues to be controversial, and – many would argue – weighted heavily toward market demand in Asia. But what exactly is that market? Earlier this year, KCAW spoke with a Japanese anthropologist studying the history of herring in his home country, and how the market is changing along with the tastes and habits of the Japanese themselves.
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